High class team sports are clean and straight so bookies are happy to take a big bet and even those with restricted accounts can often still get a large bet on sports.
There are huge amounts of data on every football and cricket game and the committed punter can out study the bookies oddsmakers
If you follow a Value approach with horse racing you're probably betting at odds of 8.0+. James' finds value bets in the 1.8 - 4.0 odds range
The huge number of markets means that a balanced approach can be taken to a match with big gains when very right & insurance can cover when things go wrong
Betfair, NordicBet & Betsson
James has served his time working for the enemy.
During his 9 years at Betfair he featured on their sports radio station and was the founding Editor of Betting.Betfair, the excellent website that specialises in discussing betting opportunities on Betfair markets.
He has now left the bookmaker industry and is going full time as a sports bettor and you can be on the exact same bets as James.
James does not tip any bet that doesn't carry his own money!
James proofed his bets for 7 months at the Betting School Insiders Club, where they were available to all members for free!
And once a week at the Daily Punt website, where again they were available to thousands of readers for free.
A Fully Proofed Strike Rate of 40.6%, an ROI of 29% and a profit of £910
Steady Profits - Regular Winners
For the most part you will be betting between 1.8 and 4.0.
In the markets that James focuses on there is value to be had at these prices and they provide a strong strike rate!
Which means regular wins and steady, consistent gains!
A thorough understanding and interpretation of stats is important, but there is no substitute for watching 1,000's of hours of sport!
James has been betting on Football markets for 20 years and he typically bets on the teams that he watches!
Although a huge believer in stats, they don't tell the full story. A side can lose four matches in a row but have been very unlucky in all four.
Expert opinion counts for huge profits and can be used to interpret stats correctly.
Understanding the mindset of players is huge in Cricket betting.
James learnt a huge amount about this mindset from two years ghostwriting a Betfair column for former England captain Michael Vaughan.
This knowledge along with detailed stats and 1,000's of hours watching matches he is able to find value in the markets he bets in.
Steady Profits - A balanced portfolio of selections with no big highs or lows. That's what I aim for.
I don't aim for big priced selections! In terms of football and cricket big priced selections are mostly speculative and are best left alone.
Of course there are exceptions to every rule and occasionally I might go for a man of the match selection at big odds on a cricket match. But only after working out which players might thrive in particluar conditions.
There are numerous reasons why Sports Bettors are more succesful than those that bet on horse racing
Despite what you read in the tabloids, the fact is that at the top level team sports are straight and true!
This means that markets are competitive and bookies will take a decent bet.
In fact many punters who have been restricted for their horse racing bets can still bet on team sports!
You might think there is a lot of form for horse racing, or maybe you are aware of the shortfalls with regards to going and sectional timing.
Either way the fact is that with Cricket and Football there are huge databases that record every aspect of every match.
If you want to research an angle the answers are out there.
Whatever you think of trainers running horses in certain races just to get a favourable handicap mark, you don't have to worry with top level team sports.
There are millions of pounds at stake for teams and individual players.
Which means they are all triers and the form works out.
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Because of the high strike rate of this service your money can work harder for you and a modest 50 point bank will be adequate.
James generally recommends bets at 1 or 2 point stakes.
However, if a selection represents particularly outstanding value this might very occasionally go up to 4 points as it makes sense to cash in on a particular bet beyond the usual stakes.
James might also recommend slightly larger stakes on long-term markets such as the winner of a particular league as long-term bets carry less of the element of randomness present in short term bets like an individual football match do.
Results are reported at £20 per point.
In terms of sports, just football and cricket.
But James tries to find the best value selections across 100s of different betting markets from the mainstream such as the winner of a football match to Man of the Match in cricket to Asian Handicaps in football.
Often the best value lies in less obvious markets and if that’s the case, James will do his best to explain in advance how a market works so you fully understand what you’re actually betting on.
You can contact Helpdesk or post a comment on an article to ask about whether you should place a bet at a slightly lower price than what he recommended, how a market works (see above), the reasoning behind a particular bet or any other betting-related questions and he will get back to you as soon as possible.
In his own words...
‘’In the 12 years I worked in betting, I watched companies make millions every year from punters taking poor value bets and making the same mistakes over and over again.
Well, they’ve made enough money already as far as I’m concerned and I intend to stop that happening on my watch.
So I’m more than happy to share my tips, strategies and methods with others.
Doing so isn’t going to stop me making money myself.
But there’s more to it than that. I’m also a writer by trade and enjoy putting my thought processes into writing on the daily e-mail as it keeps my writing skills sharp and it helps me justify to myself why I’ve placed a certain bet.
Lastly, being a pro punter can be a very lonely existence and I enjoy working with the Betting School Team and talking to subscribers directly.’’
We appreciate that it’s not practical to have 20 different betting accounts for several reasons.
So in terms of good odds, the variety of markets, the all-round quality of the product and offering the markets we tip on we recommend having accounts with the following: Bet365, Betfair, PaddyPower, Ladbrokes and Marathon Bet and we will report our profits based on the prices available with these books.
You will be sent an e-mail everyday with his selections, which are normally on events taking place the next day so you have plenty of time to place your bets; often you’ll also be able to benefit from bigger prices because they’re recommended in advance before prices crash.
James also tries to go into extensive detail regarding the rationale behind the bets so you understand why it’s a good bet, rather than just receiving the tips.This is to help you become a more successful gambler in the long run.
You can also access the day’s tips and all previous tips on the Members Area.