Boost Your Betting Bank with these Winning Sports Bets From a Leading Industry Expert
Introducing Professional Sports Bettor - James Pacheco
Football Stadium
Sports Betting Pays:
30% Long Term Strike Rate means Short Losing Runs
Betting on Top Class events means No Cheating And Bookies will Stand a Big Bet
Make the same Bets as Top Pro James Pacheco
All selections Proofed to Betting School Insiders Club
Betting on Sports is the Best Way to Profit from Your Betting
Here's why Sports Betting Trumps Horse Racing for Consistent Long Term Profit

Value Bets at Shorter Prices
If you follow a Value approach with horse racing you're probably betting at odds of 8.0+. James' finds value bets in the 1.8 - 4.0 odds range

Bookies Will Stand a Big Bet
High class team sports are clean and straight so bookies are happy to take a big bet and even those with restricted accounts can often still get a large bet on sports

Detailed and Comprehensive Data
There are huge amounts of data on every football and cricket game and the committed punter can out study the bookies oddsmakers

Extensive Markets = Balanced Positions
The huge number of markets means that a balanced approach can be taken to a match with big gains when very right & insurance can cover when things go wrong
Sports Betting Is More Profitable But Why Trust James Pacheco?
high rise buildings cartoon
Betfair, NordicBet & Betsson
James has served his time working for the enemy.

During his 9 years at Betfair he featured on their sports radio station and was the founding Editor of Betting.Betfair, the excellent website that specialises in discussing betting opportunities on Betfair markets.

He has now left the bookmaker industry and is going full time as a sports bettor and you can be on the exact same bets as James.

James does not tip any bet that doesn't carry his own money!
Proofed Results
James proofed his bets for 7 months at the Betting School Insiders Club, where they were available to all members for free!

And once a week at the Daily Punt website, where again they were available to thousands of readers for free.

A Fully Proofed Strike Rate of 40.6%, an ROI of 29% and a profit of £910
Steady Profits - Regular Winners
For the most part you will be betting between 1.8 and 4.0.

In the markets that James focuses on there is value to be had at these prices and they provide a strong strike rate!

Which means regular wins and steady, consistent gains!
What Will We Bet On?
A thorough understanding and interpretation of stats is important, but there is no substitute for watching 1,000's of hours of sport!
James has been betting on Football markets for 20 years and he typically bets on the teams that he watches!

Although a huge believer in stats, they don’t tell the full story. A side can lose four matches in a row but have been very unlucky in all four.

Expert opinion counts for huge profits and can be used to interpret stats correctly.
Understanding the mindset of players is huge in Cricket betting.

James learnt a huge amount about this mindset from two years ghostwriting a Betfair column for former England captain Michael Vaughan.

This knowledge along with detailed stats and 1,000 of hours watching matches he is able to find value in the markets he bets in.
James Pacheco
Steady profits not big highs and lows- I try to have a balanced set of selections. For the most part I don’t believe in trying to go for too many longshots. In terms of football and cricket I’ve found that in general big-priced selections of 15/1, 20/1 etc are little more than speculative punts. Occasionally I might go for a Man-of-the-Match selection at big odds on a cricket match after working out which player or players might thrive in particular conditions or very, very occasionally a first goalscorer if someone is vastly overpriced.
Sports Betting is Much More Profitable than Horse Racing!
There are numerous reasons why Sports Bettors are more succesful than those that bet on horse racing

Fair & Straight

Despite what you read in the tabloids, the fact is that at the top level team sports are straight and true!

This means that markets are competitive and bookies will take a decent bet.

In fact many punters who have been restricted for their horse racing bets can still bet on team sports!

Stats Stats Stats

You might think there is a lot of form for horse racing, or maybe you are aware of the shortfalls with regards to going and sectional timing.

Either way the fact is that with Cricket and Football there are huge databases that record every aspect of every match.

If you want to research an angle the answers are out there.

Form Works Out

Whatever you think of trainers running horses in certain races just to get a favourable handicap mark, you don't have to worry with top level team sports.

There are millions of pounds at stake for teams and individual players.

Which means they are all triers and the form works out.
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Frequently Asked Questions & Answers

How much money should I set aside as a betting bank for these bets?
Because of the high strike rate of this service your money can work harder for you and a modest 50 point bank will be adequate.

James generally recommends bets at 0.25, 0.5, 0.75 and 1 point stakes.

However, if a selection represents particularly outstanding value this might very occasionally go up to 2 points as it makes sense to cash in on a particular bet beyond the usual stakes. James might also recommend slightly larger stakes on long-term markets such as the winner of a particular league as long-term bets carry less of the element of randomness present in short term bets like an individual
football match do.

Results are reported at £20 per point.

If James makes so much money betting himself, why is he also a tipster?
In his own words...

‘’In 12 years I worked in betting, I watched companies make millions every year from punters taking poor value bets and making the same mistakes over and over again.

Well, they’ve made enough money already as far as I’m concerned and I intend to stop that happening on my watch.

So I’m more than happy to share my tips, strategies and methods with others.

Doing so isn’t going to stop me making money myself. But there’s more to it than that. I’m also a writer by trade and enjoy putting my thought processes into writing on the daily e-mail as it keeps my writing skills sharp and it helps me justify to myself why I’ve placed a certain bet.

Lastly, being a pro punter can be a very lonely existence and I enjoy working with the Betting School Team and talking to subscribers directly.’’

Which markets does James recommend bets on?
In terms of sports, just football and cricket.

But James tries to find the best value selections across 100s of different betting markets from the mainstream such as the winner of a football match to Man of the Match in cricket to Asian Handicaps in football.

Often the best value lies in less obvious markets and if that’s the case, James will do his best to explain in advance how a market works so you fully understand what you’re actually betting on.

Do I need lots of bookmaker accounts to follow your bets?
We appreciate that it’s not practical to have 20 different betting accounts for several reasons.

So in terms of good odds, the variety of markets, the all-round quality of the product and offering the markets we tip on we recommend having accounts with the following: Bet365, Betfair, PaddyPower, Ladbrokes and Betfred and we will report our profits based on the prices available with these books.

Can I get in touch with James?
Of course.

You can contact Helpdesk or post a comment on an article to ask about whether you should place a bet at a slightly lower price than what he recommended, how a market works (see above), the reasoning behind a particular bet or any other betting-related questions and he will get back to you as soon as possible.

How do I receive the tips?
You will be sent an e-mail everyday with his selections, which are normally on events taking place the next day so you have plenty of time to place your bets; often you’ll also be able to benefit from bigger prices because they’re recommended in advance before prices crash.

James also tries to go into extensive detail regarding the rationale behind the bets so you understand why it’s a good bet, rather than just receiving the tips.

This is to help you become a more successful gambler in the long run. You can also access the day’s tips and all previous tips on the Members Area of
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